TRUSTED BY BIG BRANDS

Small Studio Passion

We’re a Los Angeles based design agency specializing in the development of patented soft goods for the world’s leading juvenile and pet brands. With more than 30 years of product design experience, we bring together industrial, toy, and soft-goods designers to push boundaries in consumer product design.

What We Do

Innovative product design, trend insight, and sourcing you can count on

Our Track Record in Figures
Year's OF Experience
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Projects Completed
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PRODUCTS SOLD
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WHAT WE OFFER

PRODUCT DESIGN & SAMPLING

Soft Goods and Industrial Design for Pet, Juvenile and Home.
Gear Design – Soft & Hard Goods Engineering.
Home Textile Design – Rugs, Carpets, Infant Bedding, Adult Bedding, Pet Bedding.
Apparel Design – Pet, Baby, Adults.
Toy Design – Pet, Baby, Kids, Hobby

PRODUCT DEVELOPMENT
We identify market gaps & white space in B2C and B2B, delivering trend, aesthetic and functional insights that help products succeed.
SUPPLY CHAIN CONNECTIONS
We have established and trusted factory relationships in China and Cambodia. Our supply chain partners will turn around your samples quickly and efficiently. Our supply chain contacts can provide costing, sampling and production services if needed
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At Lelo Design, our mission is to create thoughtful, innovative products that enrich the lives of families and their pets. We combine deep industry expertise with trend-driven design to deliver safe, functional, and beautiful solutions — from concept to production — for the world’s leading brands.

We design products that make everyday life better — for babies, pets, and the homes they share.
Our multidisciplinary team integrates industrial, toy, and soft goods design to deliver beautiful, functional, and manufacturable solutions. From plush toys to functional gear to home textiles, every concept starts with empathy and insight. We think about how families play, rest, and connect — and we turn those moments into products that are thoughtful, beautiful, and built to last.

FEATURED WORK

VIEW ALL

Baby Items

Pets

Infant Carriers

Home

TESTIMONIALS & REVIEWS

Sandra is an experienced designer who knows her craft. She is hard working, dedicated and well versed in design trends. Some of her personality traits can be defined as positive and engaging. It is always a pleasure to work with.
Guido Manouchehri
SR.Art Director
I highly recommend Sandra as an excellent Juvenile Product Product Development and Design Consultant, she ’ s thorough, creative and knows the industry very well.
Rizza Ranario
Lilebaby, VP of Operations
Sandra is a very talented designer who se versatility and attention to detail are extremely valuable. She consistently delivers creative high – quality work and is an absolute pleasure to partner with.
Melissa
Art Director, Infantino
Lelo Designs worked with me on various projects for Walmart pr ivate label and patented infant carrier designs.
I highly recommend them as they are experts in their field.
Tracie Berger
Miss Sunshine Sales